The latest target(目标) for TV advertisers is children in Asia. Asian families are getting smaller and wealthier, and Asian children are watching more and more TV. It is said that the average Hong Kong child sees about 25,000 TV advertisements a year.
To get the attention (and the money) of these young audiences, the advertisers use little actors. “The kids share the same feelings with someone from their own age group,” says one advertiser, “so this kind of advertisement is more effective. And, of course, the little actors earn big money.”
Not everyone is happy to see kids turned into buyers. “Advertising to children is wrong,” said Pasty Liang, “because its aim is to make them ask their parents for money to buy things. Also, many things advertised, such as toys, are silly and encourage violence. If a child buys them, he or she will learn nothing.” Some educators believe that if young people wa